Attraction Marketing Definition

October 2nd, 2009

What is Attraction Marketing?

The first thing you need to know is attraction marketing is not a new concept. It’s a very old concept with a new name. Attraction marketing has been in existence since people started influencing other people. Why is it some people become a famous actor or actress? Why is it some people rise to power and leadership?

The reason is because some people are better at attracting other people. Certain people have developed a leadership skill set or they have mastered the art of connecting with others. Some people are just born with a natural way of connecting and attraction others. Don’t be discouraged, however, because attraction qualities can be learned with practice.

Simply put the attraction marketing definition is the concept of creating a desire or interest in someone by relating to them through written word, through voice and visually.

I like to study T.V. ads and watch how the commercials try to connect with people. Often times a T.V. ad will show a celebrity using their product. They do this because they know a huge part of our population are connected to this celebrity and by associating the celebrity with their product they will cause people to buy their product. This is a perfect example of attraction marketing.

Another example is a T.V. ad showing  a couple snuggled up by a warm fire in their cozy little room with snow blowing outside their window. Each of them are holding a warm steaming cup of hot chocolate. Sitting next to them on the end table is a canister of the hot chocolate mix the advertiser is trying to sell. You see what they are doing. They are painting a picture of a happy couple feeling warm and toasty while they drink hot chocolate. This is another form of attraction marketing.

Attraction marketing is connecting with your audience. People who become the most successful in sales or business are great at attraction marketing. One of the things you do in sales is to connect and relate to your prospect before you close the sale. This is an important part of the sales process because you need to build a bridge of connection first to gain the trust of the buyer.

Attraction and connection is vital in society and it plays a gigantic role in business. All successful businesses have used some form of attracting in their marketing. Another way to put it is attracting customers. Instead of beating the street and knocking on doors you are attracting customers to you. In other words they call you and knock on your door.

So what is meant by the term attraction marketing and how can you use it in your business?

Attraction marketing today has been springing up all over the internet.  People are re-creating themselves through attraction marketing. You can see this all over the net through video, social networks, blogs and the like. The internet has leveled the playing field for many folks because the cost is so low. Before the internet it was very expensive to do attraction marketing. It took money and lots of it to produce a video or a brochure and get it out to the masses. Today and with the internet you can have a personal webpage with your pictures, video and story blasted out to the masses at practically no cost. Lots of people are using attraction marketing to promote themselves. The people that do this correctly are creating fortunes online. It all really comes down to how well you market yourself. Many people are trying to market a product or a company and they are getting nowhere. It’s real simple. Just market you and you will find success.

Here is one final point. It’s important to be yourself. People are attracted to different people for different reasons. It’s funny how often I am told that I remind people of an uncle or a brother or a friend. People are relating to me on different levels.

A perfect example is the T.V. show American Idol. Isn’t it amazing that someone you think stinks at singing stays on week after week. Now think about the show. What are they doing? Not only do the contestants sing but they conduct interviews, they show video and they tell a story about the person. This is precisely why some contestants stay on even when they can’t sing. There are obviously lots of people out there who think they are great and it’s called attraction marketing.

If You Would Like More Information On Attraction Marketing And How To Use It In Your Business Then Fill Out The Form Below. You Will Find Resources For A Complete Attraction Marketing Training Guide And A System That Can Be Put In Place For Your Online Business. Become an Attraction Marketing Superstar Today!


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18 Responses to “Attraction Marketing Definition”

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  8. Joey says:

    Terrific definition of attraction marketing Scott! I liked the American Idol analogy. It really is true, you can create a brand for yourself by just telling your story and providing people with value. The people who provide the most value, especially online, will be the ones who go the farthest.

  9. admin says:

    Yea Joey you can see attraction marketing all over the place. I find it very interesting to watch and disect.

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