Yoli – Blast Cap The Truth
Yoli and the Yoli – Blast Cap is soon to emerge. Do we really need another MLM drink company honking their horn and claiming to be the next best super drink?
Hello friend and welcome to yet another network marketing juice drink called Yoli. Have you heard about Yoli and their Blast Cap? When is it all going to end with these drink companies? Can all of these different companies really compete?
Yoli and the Yoli – Blast is the latest and greatest MLM launch in 2009 offering a health drink. Their product is called Yoli and the Yoli Blast Cap which delivers the perfect, most powerful, and freshest preservative free ingredients to be found anywhere. They have a nifty comp plan and a crisp clean look to their web site along with some great leaders in the industry and will certainly capture a large market share. They have done an excellent job of making their company look different and unique.
But here is my beef and I’m not picking on Yoli or their Blast Cap.
It seems every few months a new pre-launch starts with the latest and greatest everyhting. They all claim to have the best product, the best comp plan and the best leadership. More and more companies are emerging and jumping on the MLM bandwagon.
There is a lot of confusion out there.
If you search the web you will find MLM companies selling everything from juice and vitamins to cell phone service and energy for your home. This has created a huge problem in the industry. Everyone is trying to out scream the competition and people are jumping ship every day looking for the next Holy Grail in home business.
In the current network marketing environment retention is horrible. I have watched downlines of hundreds of people disintegrate in under 30 days because a leader decided to switch companies. Incomes that have taken years to build are evaporating overnight.
Yoli as with other start up’s usually see a huge spurt of growth in the beginning until the real test comes along. This real test is Retention Rate. Will people stick around even if a new MLM with a new product starts up next month and entices them to join? Or will they be like others trying to promote 5 or 6 different companies with no success in any of them?
Let’s talk briefly about what happens to the typical MLM prospect. They are often convinced to sit in on an opportunity meeting where a very influential speaker gets up to talk. This is unusually someone who has had a great amount of success. Several testimonies are given and after about an hour or so of brainwashing the prospect is directed back to their sponsor with money signs flashing in their eyes ready to join the opportunity.
After arriving at home that evening the new home business owner suddenly realizes they have no idea how to grow their business. They are taught to contact their family and friends and work through their warm list. They might sign up a few reps or they might not but what they soon discover is that they have run out of people to talk too.
What happens next is very typical.
The rep works really hard for about 30 to 60 days but is getting nowhere. Meanwhile one of his two newly sponsored members quits and cancels their auto-ship. The frustrated rep starts to buy leads but again is disappointed because the expensive leads turn out to be worthless. After about another 30 days the rep throws in the towel and decides it must have been a bad product so he goes in search of the next business opportunity. What a crazy cycle to be on.
You will find a similar story with Yoli and their Blast Cap. There is nothing out of the ordinary about Yoli from other MLM’s. They have repackaged a business plan with yet another great health product. The results with Yoli will be the same as with other home business opportunities you have seen before. This is nothing against Yoli it is just the facts.
There is however a solution to this madness and this solution will make a difference for you in Yoli or whatever network marketing business you decide to build.
It’s ironic that we call this industry Multi-Level “Marketing” or Network “Marketing” when no one actually teaches marketing.
Let me illustrate this a little…
Suppose you owned an ice-cream store and you told all your friends and family about it. Maybe some of them came in and bought your ice-cream cones throughout the week. But imagine if those were your only customers. Imagine you didn’t have a steady flow of customers walking in the door every single day. How long do you think your business would last? Now let’s imagine you have a marketing plan in place. People are seeing information about your business and are drawn to your delicious ice-cream. Everyday you have a steady stream of devoted fans dying to get theirs hands on your ice cream. Now that’s a business.
The key is MARKETING folks. When you put the “Marketing” into network marketing you get results. In fact you will have people calling you and chasing you down eager to join your business when you do it right. And when you talk about retention look out! Once you teach others to duplicate “Marketing” you will keeps lots of happy members in your downline.
Thanks for another great article Scott. My cousin just joined Yoli, her 3rd MLM/NM business attempt. She had asked my opinion of the product and I told her that I did not have one because I have never tried that product, clearly. I told her that she could have a really good thing going for herself if she used what she had learned from her other business ventures that worked, and what she had been taught in college about marketing. I hope she listened because it seems that even the experts agree with me. Thanks again!
Hi JoLynn,
Thank you for the comment. You touched on a very important topic and that’s “Marketing” Marketing is key in MLM. If people knew how to market they wouldn’t fail in MLM businesses. So often the company and the product get the blame for lack of success when it’s really just a lack of know how.
Great Comment
Thank You
Scott
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